If this goes well, you’re going to fire us.
Whenever we work with enterprise clients, we do so with an intentional expiration date. Our job is to empower your marketing department to fire advertising, creative, media, and especially digital agencies to bring the work in-house.
We expect the engagement will take up to eighteen months. We’ll be there each step of the way, helping navigate hiring, training, tooling, vendors, contracts, process, and operations. If we do our job, you won’t need us anymore.
The How
We partner with your current leadership to help educate them on the benefits of change:
Reduced cost
Faster optimizations
Increased efficiency and profitability
Then we go to work. We use a lot of GANTT charts. Plans upon plans. We help hire additional people for your organization, if necessary. We train existing staff. We help find and integrate the right tools. We “offboard” your agencies. We watch your new internal agency flourish. And then we ask for a case study on our way out the door.
Case Study
Fortune 500 Financial Services Firm
Annual estimated agency spend (digital only): $2M
In 18 months, we guided the firm to in-house paid social media, search engine optimization, search engine marketing, biddable video, and all other programmatic media, including OTT, audio, and display.
The results, on no increased media spend?
Increased brand awareness & consideration (+6pp)
Decreased cost per lead 50% and doubled lead volume
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